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Great Wine News - Chill
3/11/2013

HOST's latest device chills both red and white wines. After just two hours in the freezer, CHILL is ready to do the hard work for you.


It's Just Justin - HOST Adjustable Wine Aerator
2/28/2013

We can all agree that the HOST accomplishes the task of aerating the wine. That is something you can both see and hear as you're pouring the wine through it. Would I recommend the HOST over a Vinturi? Yes. If not only because its adjustable aeration will serve the purpose of both the red and white wine Vinturi aerators, saving you $30. I have several decanters and aerators and the HOST is my favorite right now.


Chitown Moms - HOST Adjustable Aerator
2/17/2013

Aerating wine improves flavor, softens tannins, and reduces sulfites. The difference is all in the taste. But who wants to wait? I know I don't! The HOST Adjustable Aerator can give you EXACTLY what you need or want your wine to be, instantly... I LOVE my adjustable aerator and so will you!!! Now, grab a bottle of Pinot Grigio, and come on over so we can aerate together!


His Potion - HOST Wine Chill Cooling Pour Spout
2/8/2013

Ever wondered how you could keep your wine chilled the entire evening, in the eventuality of it not being consumed after the first half hour of your date? The cooling gel in this handy wine stick thingy, also known as a cooling pour spout, not only keeps your alcohol nice and cold, it also doubles as a - you guessed it - spout. Plus, the air tight seal makes sure it stops and preserves the wine.


In Stash - HOST Wine Chill Cooling Pour Spout
2/6/2013

This is an ingenious little contraption for chilling your alcoholic beverages. Simply pop it in the freezer for two hours, and then after the first glass of wine has been poured, slide the frozen-and-ready-to-go spout into the wine bottle and it'll do the rest of the chilling for you. The pour spout is non-drip, so you won't have to worry about losing those valuable drops, a flat-out travesty in my house.


Fete a Fete - HOST Adjustable Aerator
2/3/2013

Valentine's Day may be a commercial holiday, but it can still be a fun way to show your loved one that you care.


Open Sky - Host Adjustable Wine Aerator
1/23/2013

This is where the Host Adjustable Aerator makes things interesting - not only an Aerator, but an adjustable version which can mimic decanting anywhere from 2-6 hours - pretty cool. So in short, this handy aerator speeds up that process and allows you to control whether you'd like to lightly aerate your wine (setting 1), give your wine robust aeration (setting 4) or extreme aeration (setting 6).


Gizmo Fusion - Host Adjustable Aerator
1/8/2013

Wine decanters are not new. In fact, they have been around for a long time. Decanters that are in the more expensive price range work as advertised but cheaper more affordable models can be hit or miss. Host's Adjustable Aerator finally brings a cheaper decanter to the market that actually performs as advertised. Check out the video below for a quick peak as to how it all works.


Wine Fashionista - Twist
12/20/2012

For the super wine geek in your life, a Twist adjustable wine aerator is the new generation of portable aerators. You can dial in the number of hours, from 1 to 6, that you want the wine aerator to mimic. Set the number, hold the aerator over your wine glass and pour. Works on both white and red wines. To clean just rinse. Simple and easy.


Great Wine News - Twist
12/20/2012

The new TWIST Adjustable Wine Aerator by HOST is different from other aerators available because it uses six different settings to allow a controlled rate of aeration to a wine poured through it. This breakthrough allows any bottle of red wine - from young, highly tannic blends to more refined vintages that just need a little extra finesse - to reach its full potential in seconds, with a simple twist.


The Huffington Post - Twist
12/19/2012

For the super wine geek in your life, a Twist adjustable wine aerator is the new generation of portable aerators. You can dial in the number of hours, from one to six, that you want the wine aerator to mimic. Set the number, hold the aerator over your wine glass and pour. Works on both white and red wines. To clean just rinse. Simple and easy.


Business Journal -
12/14/2012

Today, the 9-year-old company designs and sells a full catalog of wine and spirits accessories, from glassware and aerators to a wine-tasting-and-trivia game called ZinZig. One of Agarwal's business partners, Nik Patel, joked that Agarwal came up with the game because "he needed an excuse to drink more." That kind of humor was just below the surface during a recent interview. Even the name of the company is a humorous contradiction in terms. But the business is no joke. True Fabrications sells to more than 10,000 retailers domestically and internationally.


Bacchus & Beery Wine Blog - Twist
12/14/2012

Does it work? Yes, it works very well. We performed an experiment to confirm that the different Twist settings actually made a difference. Using a very full bodied Napa Valley Cabernet, we made a pour at each setting into separate glasses. The tasters (three of us) agreed there was a very notable difference as we tasted the samples. In our case we all liked the 2 or 3 hour setting but that is more a function of the wine than the Twist Aerator.


Philadelphia Inquirer - True Logo Purse Bag
12/13/2012

Tres chic, n'est-ce pas? Dress up your French bottle with a Louis Vuitton-like tote. And after the present is given, this fun gift bag is actually sturdy enough to carry a bottle to a favorite BYOB, at least once or twice.


Side Dish - Twist
12/11/2012

Perhaps my favorite new wine gadget is the Twist Adjustable Wine Aerator from Host Studios. How many times do you think about opening a bottle of wine and letting it breath before a dinner party, then you get to cooking and entertaining and when you sit down to dinner your special bottle of wine is sitting on the counter unopened? Twist solves this problem with an adjustable nozzle that allows you to adjust how long the wine you just opened should be aerated.


DJC - ZinZig
12/10/2012

Gifts for the wine geeks on your list. We're now into the serious Christmas shopping season. Zin Zig is a wine tasting trivia board game designed to educate and amuse.


Texas Living - Holiday Wines
12/7/2012

This time of year is the season to gift a bottle of wine, so why not give something more creative for the people in your life who enjoy a little Vino? Hayley Hamilton, our resident wine guru and D Magazine side dish columnist, was here to break down the best holiday gifts.


NWAA - Host Adjustable Aerator
12/6/2012

For the expert who regularly decants wine for scheduled amounts of time based on the bottle and vintage, the TWIST would be a good option. For the Pinot Noir drinker, the TWIST is nice as it allows you to give it very moderate to low amounts of oxygen.


Anti Mom Blog - ZinZig
12/3/2012

Both our competitive sides came out guns-a-blazin'! We were drinking, having a great time and answering some pretty tough questions that we surprisingly knew some answers to! We already have a ZinZig party in the works with some friends and family for a game night in!


RetailMeNot - Slate Cheese Board and Chalk Set
12/3/2012

When she's setting up for her next party, she'll be so excited to have the True Fabrications Slate Cheese Board and Chalk Set on hand. This cool-looking board comes with food-safe chalk allowing her to write the names of cheeses she's serving or a fun message.


Make Life Special - ZinZig
12/1/2012

I did not win that night, but I had loads of fun. We all thought the trivia questions were interesting and we all learned something new about wine. The game lasted about 2 hours and got a resounding approval from all of us.


Make Life Special - Host Adjustable Aerator
11/29/2012

I was very impressed with the variable settings, the ease of use and how easy it is to clean. We definitely felt it improved the taste of our wine when we aerated it. I used the "6" setting for our robust red wines but I like having the option of lower settings for more delicate wines. This would be a perfect gift for anyone over 21 who enjoys wine. It would also make a terrific hostess gift for the holiday season.


Just Us Girls - ZinZig
11/28/2012

It was truly a fun experience and we had a great time playing together and learning some things we didn't know before hand and of course, sipping on our wine. This game would be perfect for the up and coming holidays for a group of adults, definitely worth trying.


Gadget Review - Twist
11/19/2012

We've used this TWIST aerator and so far we're impressed that it actually influences the flavor of the wine. Unlike some other aerators, you can actually twist a dial and affect the amount of aeration from 1-6 hours - 3 hours seems to be the sweet spot in our testing.


Inside Drinks - Host Adjustable Aerator
11/19/2012

For young red wines, which are higher in tannic acid and require more time for tannins to mellow, the wine aerator can be twisted to setting three, four or five to introduce more air into the wine. The adjustable wine aerator also features stainless steel band, acrylic strainer that filters out unwanted sediments and the flow meter that regulates the pour for dependable aeration levels.Hedges Family Estate Winery founder Tom Hedges said there are many popular, quality aeration products on the market like the Vinturi, which has only one rate of aeration. "Not every wine benefits from maximum aeration - some delicate or older wines can actually be ruined with too much air," Hedges added.


3 Boys and a Dog - TWIST: Adjustable Wine Aerator
11/16/2012

Tired of letting your wine breathe for hours before drinking? The wait is over! With HOST's Adjustable Aerator, decant any wine from zero to six hours instantly. Perfectly aerate any wine from your lightest pinot noir to your most robust bordeaux. Just pick a setting, pour it through and drink it down. Raise your glass with HOST!


Redbook - Gear Shift Bottle Stopper
11/12/2012

A wine-bottle stopper with James Bond coolness. Bottle stopper, $15


Wine Blog - Host Adjustable Aerator
11/12/2012

Here is a brief part of the article you can use for the page. The Host Adjustable Aerator & Pourer is an instant enhancer of any wine's tannic structure, because it softens them instantly. This advantage releases flavors, so you can taste more of the wine and less of the tannins (that cotton in your moth feeling, if you don't know what I'm talking about by "tannins," a wine's natural preservation system). As the executive director of PS I Love You, the advocacy group for Petite Sirah, I've yet to endorse anything - after 10 years of managing this group. I can tell you this… this is the best darned gadget for Petite Sirah that was ever invented. Imagine dialing up your preference? The settings are from zero to six hours. Who among us – who knows the glory and the gory of excessive tannins - can't appreciate a good aerator? In 10 years, can you imagine how much Petite I've tasted? Well, let's just say a lot and leave it at that.


Hip Hostess - ZinZig Board Game
11/8/2012

I was lucky enough to receive an email asking if I would like to try out a game called ZinZig...a board game focused on wine...to good to be true. The game promptly arrived and was just in time for Hurricane Sandy to hit and leave us indoors for about a week. If you are a follower of hip hostess then you know that my wine is always stocked, so we had everything we needed to play and welcomed the distraction of a board game and a chance to drink some great wine. ZinZig is not only fun and competitive but it is also super informative. We played several times, sometimes just the hubby and I and a couple times with different couples from the building. Everyone at all levels of wine drinking had a great time and commented on how much they felt they learned while having fun. If you looking for great gift or need to add some new games into your collection then I highly recommend ZinZig. It is entertaining, fun AND you get to drink wine. I'm on my way to Napa in a couple of weeks and can't wait to use some of my freshly learned terms!


Gave That - ZinZig Wine Tasting
11/8/2012

There are so many things to like about a wine tasting party — it can be thrown almost any time of the day, the food required is very minimal, it goes well with no electricity and some of the best are when it's turned into a game! This is why I was so happy to hear from the kind folks at ZinZig who let me know about their new board game. It's one part blind sipping and pondering and another part trivia which equals a lot of learning, or at least on my part it did. It's a meaty game that will probably outlast your wine, cheese and crackers but that's what I like. Melt the hours away and have them coming back for more!


Gadget Review - Host Adjustable Aerator
11/7/2012

Decanting wine not only presents well, but it literally breathes life into the vino by adding oxygen, releasing the vino's true flavors. But not everyone has the patience to decant a wine, which means they're shorting themselves of its true flavor and ultimately over spending since they're not harnessing the wine's real value. Enter aerators. These small apparatuses offer a decanting experience in a matter of minutes, if not seconds as their funnel and cyclone like design expedites the aerating process. However, most aerators deliver air at the same rate regardless of the type of wine, which isn't optimal. The Twist improves on the traditional aerators design by offering an hour dial. Turn a dial and you can vary the emulated air hours from 1 to 6. Sure, you'll really need to know your wines to determine what vino calls for what hours, but there will surely be some fun in experimenting how one wine is influenced with a variety of hours, albeit on different bottles. The Twist is available now for $40.


Wine Blog - ZinZig
10/25/2012

The quality of this game is the very first thing I noticed. The creators didn't skimp on this one, as it's all made from very sturdy cardboard. They very consciously have made this a game to withstand the tests of time and continued use. It's a fun way to learn about wine, while exploring and enjoying wine with your friends. I really don't see how any wine lover could or would possibly be disappointed. The game retails for $35, and is well worth the price. From, my perspective, this seems like a great game to have in your wine cellar, or buy your wine rack. It's a fun way to learn about wine, while exploring and enjoying wine with your friends. With the holidays coming up, you know I'm going to be recommending this one as the non-wine wine gift of the season!


This Girl Walk Into a Bar Blogspot - Host Adjustable Aerator
10/24/2012

We've found the most amazing little device here with Host's Adjustable Aerator. Those of you who know wine understand that different wines benefit from different lengths of air exposure. Because wines with more tannins typically need more time to breathe, the traditional method of pouring wine into a decanter so the wine can "open up" may require several hours. But once dinner is served and hot on the table, it's hard to convince people to wait several hours for their glass of wine. Host's Adjustable Aerator eliminates this problem by allowing people to choose the number of hours they'd ideally like to decant a wine by swiveling the top half of the aerator to numbers 1 - 6, which each represent the number of hours equivalent to decanting it. It is easy to use, smartly designed, and a must-have for every serious wine connoisseur.


This Girl Walk Into a Bar Blogspot - Picnic Stix
9/12/2012

One of my favorite memories from last summer was enjoying an outdoor concert in the grass at the Huntington Library lawn in Pasadena, CA. Everyone brought lawn chairs, picnic blankets, and a stash of goodies including wine. If only I had known about Picnic Stix then, I would not have spilled my perfectly chilled glass of Chardonnay while searching for a hard surface to place it on. Picnic Stix allows you to set your glass and even an entire bottle into these nifty yard sticks that anchor securely into the grass. Now if only that couple next to me hadn't practically set up camp on my lap, it would have been a perfect evening!


Every Day with Rachael Ray - Fancy Flask
9/1/2012

It might be hard to sneak a sip from this flashy stainless steel flask, but it's worth the risk!


Housewares Executive - 2nd Place in the 2012 Innovation Awards for Wine Aerators
7/23/2012

2nd Place in the 2012 Innovation Awards for Wine Aerators: True Fabrications! New HOST Deluxe Aerator and Pourer has variable aeration, splash guard, and double lip Features sleek, simple design; acrylic case packaging functions as display storage Providing complimentary acrylic display units, information placard


This Girl Walk Into a Bar Blogspot - Zinzig
6/29/2012

Wednesday night my neighbors and I gathered together for an evening of amazing wine, gourmet cheese, and a game of ZinZig. I have one fabulous group of girlfriends who are ready to rally at a moment's notice, even at 8:00 PM on a school night. We made ourselves comfortable in the living room and moments into playing the game, the power went out in our entire area, making our mountainous neighborhood crazy dark. But that wasn't going to deter 6 wine fanatics from completing a competitive game of wine trivia. I busted out every candle I could find because the show must go on. At 1:30 in the morning we finally called it quits, no closer to finishing the game than when we started. I have two theories to this. The first is that ZinZig is designed to be enjoyed, just like a good glass of wine is. It's not about winning in two minutes, or even two hours. It's about learning, savoring, and enjoying. My second theory is that the trivia questions are so interesting that they sparked all sorts of digressions. By the time we finally refocused on the task at hand, we had killed another bottle of wine and covered the most random topics imaginable, even for neighbor besties. All said, the game is cleverly designed and very entertaining. It can be played safely with the lights on or dangerously by candlelight. Just be sure to stock up on your favorite vino and prepare snacks that will sustain your friends possibly till daylight. Or until the power comes back on. Whichever happens first. Buy your own ZinZig game here!


Chron.com - Corkatoo
6/28/2012

Perhaps you already have a drawer full of corkscrews. But we'll bet none are as easy to spot in the pile or as fun for a tropical pool party as the Corkatoo. Available in an assortment of bright colors, they feature soft-touch handles, a double-hinge design, serrated foil cutters and beer cap openers. Even Jimmy Buffet might switch to wine or beer with one of these.


The Gift Insider - ZinZig
6/26/2012

ZinZig is a cool Wine Tasting & Trivia game. The game begins with a wine tasting (so far so good right?) and moves into trivia ranging from wine related pop culture references to general wine knowledge. First player to taste their way to the winery wins! Includes: 250 trivia cards, 50 blind wine tasting cards, 9 winery deeds, 6 player pieces, 3 bottle covers for the blind wine tasting, a wine tasting guide, one die, and a game board. For 2-6 players or teams. You provide the 3 bottles of wine. You don't have to be a wine snob for this game, it's fun & for all experience levels


Northwest Wine Anthem -
6/13/2012

There are many ways to skin a cat. I suppose this is true, because that's a saying I've heard a few times. It holds true again here when it comes to aerating one's wine. There are many ways to do it, yet, thankfully, none of them involve cats or knives. The most common way to aerate one's wine is by using the wine glass itself. You've seen this or you've done it. You pour the wine into a sizable wine glass and swirl it to introduce oxygen into the wine. This allows it to "breathe" (be exposed to more oxygen) often releasing a larger variety of aromatics. Wine evolves undeniably when exposed to oxygen and so this swirl expedites that process a bit.


This Girl Walk Into a Bar Blogspot - HOST Deluxe Aerator
6/6/2012

In my quest to find simpler ways to allow my hard-earned evening glass of wine to breathe, I've discovered HOST's Deluxe Aerator and Pourer distributed by True Fabrications. The aesthetics and sophistication of a crystal decanter is unquestionably a lovely addition to the dinner table but largely impractical on a day-to-day basis. HOST's sleek and sturdy aerator, which fits into most wine bottles (I've now used it with over two dozen bottles and only one wine neck was too small), opens up and releases the flavor of your wine in seconds. But what I love most about this product is the different "levels" at which you can choose to aerate: a subtle tilt of the wrist exposes the wine to a softer flow of air, a medium tilt invites a stronger rush, and a high tilt brings on a gust of air for those wines with high tannin levels. The design is simple and functional and will become a permanent fixture of your wine collection.


Digital Ninja - $25 Wine Aerator
5/30/2012

If you are a wine enthusiast, you know about aeration. Here's what happens: by allowing the wine to mix with surrounding air, the flavors open up, soften, and mellow out a bit. Basically, the overall flavor characteristics improve. Instead of opening a bottle and having the wine sit in a decanter, you can instantly improve the taste by using an aerator. With HOST's variable aeration, the more you tilt, the more it aerates. Sometimes, you might want to just carry this in your coat pocket. It really makes wine better. It will take a cheap wine and make it good and make a good wine great!


The Gadgeteer - HOSTS Studios Deluxe Aerator and Pourer
5/30/2012

You can instantly improve the taste of the wine you serve by using the Deluxe Aerator and Pourer from HOST Studios. The aerator has a sculptural quality that makes the proper aeration of your wine as simple as tilting the wine bottle. "With HOST's variable aeration, perfectly aerate anything from your lightest Pinot noir to your most robust Bordeaux - all at the tilt of your bottle. The more you tilt, the more it aerates! HOST's instant on-bottle aerator and pourer enhances any wine by softening tannins and releasing flavors." The Deluxe Aerator and Pourer is available for $25 from HOST Studios (under an exclusive distributor agreement with True Fabrications). It makes the perfect addition to your wine service or a great hostess gift.


Wines and Vines - Deluxe Aerators
5/16/2012

Design firm HOST Studios introduces its deluxe aerator that allows a user to control the amount of oxygen by adjusting the tilt of the bottle during a pour. A shallow tilt of 0 to 45 degrees is ideal for lighter wines needing less oxygen while a steep tilt of 45-90 degrees is recommended for wines that could benefit from more aeration. According to a statement released by HOST Studios, the pourer spout was developed after three years of extensive testing and development and engineered to deliver the appropriate amount of air for different types of wine. Details: hoststudios.com


Imbibe Magazine - True Fabrications 3-Bottle Tote
5/1/2012

Why We Like it: Ideal for picnics, this three bottle tote is insulated with PEVA (a PVC-free polyethylene vinyl acetate) and has a wipe-clean interior and Velcro bottle divider that can be removed to make room for snacks or larger bottles. An adjustable shoulder strap sits comfortably on the shoulder or across the chest, and the tote also comes stocked with travel wine cups, a bottle opener, napkins, and a cheese board, all neatly tucked away in front and side compartments, while an additional Velcro side pocket makes room for a cell phone, keys and any other small items.


Gear Culture -
4/26/2012

You used to have to let a wine breathe before it was ready to drink, but wine drinking just got a second wind. The Host Deluxe Aerator and Pourer aerates wine as you pour, softening tannins and opening up the flavor for a robust, smooth flavor from the first sip. The beautifully crafted spout fits snugly in the mouth of most any wine bottle.


The Gourmet Retailer -
4/17/2012

Seattle-based Host Studios' deluxe aerator and pourer is a stylish bottle-top aerator that is made from a clear acrylic. MSRP: $25. For more information, call 877-541-HOST.


This Girl Walk Into a Bar Blogspot - Gear Shift Bottle Stopper
4/10/2012

True Fabrications has done it again with this imaginative bottle stopper for all the car aficionados out there. Nascar's Sprint Cup is this Saturday, so surprise your spouse, host, or main squeeze with one of these spirited accessories. It also makes for a great Father's Day gift, which is right around the corner. I'm sure Danica Patrick would approve.


Seattle Times -
2/28/2012

It will be reborn, possibly as soon as next fall, as a restaurant, Washington-wine bar and shop, said Dhruv Agarwal, founder of the wine-accessory company True Fabrications, now based in Sodo. restaurant, Washington-wine bar and shop, said Dhruv Agarwal, founder of the wine-accessory company True Fabrications, now based in Sodo.


Komo News -
2/14/2012

Agarwal's company, True Fabrications, recently purchased the 31-year-old working foundry in order to convert it to office and restaurant space.


Kitchenware News -
1/1/2012

"Decanters are a popular item," Patel said. "It's definitely a trend now and 2012 is going to be a year where you’re going to see a lot of varieties of aerators"


Puget Sound Business Journal -
12/30/2011

True Fabrications was named the 11th fastest growing minority owned business in Puget Sounds.


Today Show -
12/20/2011

Check out our Slate Cheese Board as it aired on the today show!


Today Show -
12/5/2011

Our popular Ice Tube Decanter was featured on the Today Show. Watch the full video here.


Wine Spectator Magazine - Holiday Gift Guide
12/1/2011

Welcome to Wine Spectator's guide to holiday gifts for the good-life connoisseur. Glacier Rocks are a great way to cool your favorite drinks!


Oprah.com - The July 2011 O List
6/15/2011

Crafted from recycled wine bottles, these glass vessels grow fresh herbs in your kitchen year-round.


Business Journal - With absolutely no vintner experience, three college buddies have grown True Fabrications
8/31/2009

While they were undergraduates at the University of California, Berkeley, good friends Dhruv Agarwal, Nik Patel and Ben Inadomi came up with an ambitious plan: forming a fraternity. It was a challenging task, particularly because the Greek system was “not a huge deal” at the university, said Patel. But by the time the three friends graduated, their chapter of Sigma Phi was one of the largest at the school, with about 40 members. That’s probably why the three friends were undaunted by the idea of starting True Fabrications, a Seattle-based maker of wine bags and accessories. They went into it with no experience making a product or setting up a computer server — and very little knowledge of the wine industry. But the business was profitable in its first year and grew to about $5 million in sales last year, with a projection of $6 million by the end of 2009, largely because of the initiative of the owners and their ability to diversify, even through the recession. “We had a lot to learn because none of us had any idea of what to do or how to do it,” said Patel; who, like Inadomi and Agarwal, is 29. The business started with a phone call from Agarwal, who was finishing up a degree in business and economics and political science at UC Berkeley. He called Patel, who was working at a political science think tank in San Francisco, and Inadomi, who had majored in English and was a waiter. The three friends hadn’t been in touch for several months. “He said, ‘Hey, I think I have an idea,’” said Patel, recalling the conversation with Agarwal. “I wonder if we could make really cool bags?” Agarwal, the only partner among the three who liked wine, was talking about the type of gift bag used to hold a wine bottle. At the time, those kinds of bags were hard to find. Within a few months, the three partners had moved to Seattle, which they determined had many people who drink wine and had the potential to accept a relatively new idea. Using $100,000 raised from family and friends, the partners started True Fabrications in June of 2004. When it launched, the company had no budget and founders did not have a lot of experience in graphic design. They had to learn how to use Photoshop to design their bags and find a manufacturer to make them. Persuading wine shops to carry their product wasn’t easy either. “Because it’s always been considered a very sophisticated industry, a thing like a fun wine bag isn’t an easy sell,” said Patel. “It could cheapen the bottle of wine.” But the business was profitable during its first full year in 2005, with revenues of $200,000. By last year, sales had increased to $5 million. Its 10,000 customers range from independent wine stores to grocery stores like QFC and Safeway, and even a salon and a sausage company in Oregon. It also has a retail component that’s a small part of the business. “We’re really nice people and everybody we hired ever since are really nice people – our customer service is really unparalleled and that really played a big part in it too,” said Patel. That’s one of the reasons why Sixth Avenue Wine Seller in Seattle has carried True Fabrications products for the last several years, said owner Bev Shimada. Another reason — innovation. “They’re pretty cutting edge with new products — they listen to the consumer and they’re always out there and on top of it,” said Shimada. Despite the company’s growth, the company hasn’t been untouched by the recession. The owners laid off 10 percent of their staff earlier this year and are now operating with 17 employees. In addition, the company has had trouble extending its credit line in the face of the downturn in the financial industry. Even though alcohol sales were holding steady through the recession, Patel said, they’ve now started to falter. As customers buy cheaper bottles of wine — or none at all — they’re not shelling out cash for bags and other frills. “It’s taken its toll on the market,” said Patel. True Fabrications has combatted the slump by zeroing in on its inventory — making sure it’s not carrying too many extra items and getting rid of items that weren’t selling. The business is also constantly looking at expanding its offerings and is particularly interested in new wine technology. Since its founding, the company has expanded far beyond wine bags. Now it offers everything from a wine aerator to a pocket corkscrew, according to its website. “Our five-year plan is basically to be the one-stop source for wine accessories,” said Patel. “We’re all having a blast doing it. It’s a great industry to be in.”


Woman's Day - Gift guide
11/29/2008

Womens Day Gift Guide


Rachel Ray - Ive got a crush on you
9/15/2008

Winerd is both challenging and engaging, the person who passes the most blind taste tests and answers the most wine trivia wins the game!


Hooters Magazine - Valentine's Day gift guide
3/1/2008

n/a


NWSource.com - True Fabrications' cup runneth over with wine-related gifts
2/12/2008

The local company's sassy T-shirts and arty wine bags make great Valentine's Day presents… I was scarred in grade school when my mother bought Barbie valentines on clearance, and I was left with the task of anonymously dropping those glittery notes of social death into the decorated shoeboxes of my classmates. Shrieks of "Barbieee? Who got Barbieee cards?" echo in my mind every time mid-February rolls around. For those of you who have been similarly damaged, but who nonetheless optimistically search for that perfect, noncliché Valentine's Day gift each year, I suggest you check out the offerings of Seattle "wine lifestyle" company True Fabrications, purveyors of the "What's Your Vine" collection of women's T-shirts. Choose from a short-sleeve fitted T in red or yellow ($25.99) or a warmer, three-quarter-sleeve fitted lime green shirt ($31.99), emblazoned with clever, wine-inspired slogans such as "All-American Robust, Ages Well," "Tart and Full-Bodied" and "Mysterious, Seductive and Difficult to Manage" proudly emblazoned upon them. Available at the company's Web site, these comfy, casual shirts are a cheeky buy for the good-humored women in our lives. If you prefer to give wine instead of a wine-inspired T-shirt, consider dressing up the bottle with one of True Fabrications' wine bags, which happily deviate from the run-of-the-mill plastic-coated paper bags. The Wildflower Ruby bag ($5.99) has dried and pressed pink Himalayan flowers applied to vibrant, red-dyed handmade cotton paper. As their products illustrate, True Fabrications strives to distance itself from the image of stuffy wine connoisseurs and offers a more playful picture of the modern wine lover. "Our goal is to encourage all different kinds of people to enjoy all the different kinds of wine and have fun with everything that goes with that lifestyle," says owner Nik Patel. In case you're looking to stock up for next year, all Valentine's Day-related products are currently 15 percent off at the True Fabrications Web site. But if you're shopping for this year, you'll find True Fabrications gifts at Seattle Cellars, Pete's of Bellevue, The Tasting Room, Seattle Wine Co. and select QFC stores. - Stacy Nguyen


SplashMagazine.com - What's your vine?
2/1/2008

Description: What’s Your Vine? These popular t-shirts include catchy, modern lingo for several varietals. Pick the one best describing your date and see if it holds true. $25.99 - $35.99. T-shirts read: • Syrah: Lush and Spicy • Pinot Noir: Mysterious, Seductive and Difficult to Manage • Pinot Gris: Complicated but Surprisingly Refreshing • Chardonnay: Rich and Deep, with Exceptional Character True Fabrications is based in Seattle and was founded in 2004 by Dhruv Agarwal, Nik Patel and Ben Inadomi. With its roots in the California wine region, the company credits its significant growth to the growing appreciation of culinary and wine around the country. True Fabrications wine products and gifts are available in more than 3,000 retail stores worldwide and include a wide variety of wine totes for gifting and transportation. www.True Fabrications.com www.truefabrications.com Price: $25.99


The New York Times - Small Biz Bites Blog
1/7/2008

Small Biz Bites Blog Small wholesalers: Three case studies Posted by: Andrew Benkard: January 7th, 2008 In the Bag
 Next time you buy a fancy bag in which to tuck that hostess bottle of wine, it just might be apt to say a small thanks to the fellows at True Fabrications, whose three year-old wholesale company specializing in wine accessories services some 3500 retailers around the nation, mainly independent wine shops and liquor stores, says co-founder Nik Patel. These aren’t just any old sacks, either. A top seller is a bag featuring real, pressed Himalayan wildflowers, for instance (wholesale $2.87 and less with bulk discounts, retail around $6). True Fabrications also sells corkscrews, flasks, wooden boxes, even a board game revolving around wine (wholesale price: $18), but the company’s sweet spot are those bags, which come in dozens of varieties and at prices as low as $1.25 apiece wholesale (and wholesale orders make up 99 percent of revenues for the company, says Patel – “we don’t want to retail and thereby compete with our customers”). Real eye-catchers are the company’s forte, such as The Tux, $3.87 and under, which is a bag that resembles a tux, right down to satin lapels, a bow tie, and actual sewn buttons! “We have grown mainly by word of mouth. Wine retailers talk with one another,” Patel explains his company’s fast growth. As for the origin of the products, “we design them here and get them manufactured in Asia, usually in India,” says Patel. He found his manufactures by trial and error. “We went out and talked with lots and lots of companies.” Maintaining quality is not a given with an overseas factory, says Patel – “You have to do continuous quality control.” But with the right vigilance, the merchandise that arrives from the factory is in fact what was ordered. “It never gets easy – you cannot stop paying attention – but if you do, you get what you ordered,” says Patel, and that also means his customers, too, get what they ordered.


Newsday's Long Island Weddings - Do your guests a favor
1/1/2008

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Wine Press Northwest - N/A
12/18/2007

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The Today Show, NBC - N/A
12/17/2007

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Wine Spectator - Play time
12/15/2007

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Seattle Picks - Cheers to that
12/14/2007

"When we graduated from the kiddie table, we thought we had it made. Turns out life with the grown-ups can be kind of dull. Put the fun back in this season's family functions with Winerd, a game that pairs blind taste tests with wine-related trivia all in one neat package. Order yours from Seattle's True Fabrications and receive 20 percent off your entire order (including fab wine bags and gadgets) when you enter promo code SEATTLEPICKS. Now that calls for a toast!"


Intown Magazine - The know-it-all's guide to wine
12/13/2007

What's our wine? Syrah lovers are lush and spicy according to this line of cute cotton tee-shirts from True Fabrications ($16; Bedford Wine Merchants; 24 Village Green, Bedford, 234-6012; bedfordwines.com).


Edmonton Journal - Imaginitive ideas for imbibers
12/12/2007

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Edge Publications - Wino wear
12/7/2007

"Suggested gift-ees: Cousins or other relatives/family friends you see infrequently and are of drinking age. Confirmed winos. That girl you want to be your new hag. You’re right, wine is also so unoriginal. But much like the delish toffee aforementioned, you can spice up the gift of booze with a sassy tee from true Fabrications. These tees let you define your friends by variety of grape - is she a Cabernet girl (""Smooth, Sophisticated and Structured""), a Zinfandel (""All-American, Robust, Ages well"") or more of a Pinot Noir (""Mysterious, Seductive and Difficult to Manage"")? Give a bottle of whichever wine you choose along with the threads, and you have one cute combination. "


The Seattle Post-Intelligencer - Gift box
12/5/2007

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Today's Grocer - Holiday cheer - wine products and gift bags for unique holiday gift guide
12/1/2007

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Splendora.com - Carry on
11/12/2007

Tote your vino in style with this trio of fashionable carrying cases from TRUE. Clockwise from left rear: Mod glossy bags make a sleek statement in neon lime and strawberry $2 each. The Double Milano black leather carrier holds two bottles of your favorite wine $41. The Pom-Pom Creamsicle is made of plush ivory felt and resembles a chic evening bag $9.


Bend Weekly - Home Zone: Time to toast the love of wine
11/9/2007

Oenophiles, delight. WINERD - If you like wine and you like board games, Winerd is the perfect way to combine both. CNS Photo courtesy of Art of Wine. BAG 'EM - What better way to dress up your gift of a bottle of wine than with a fun and functional bag. CNS Photo courtesy of Art of Wine. MARGARITAVILLE - Just add ice and your favorite flavorings and make a tasty concoction of your own. This Fiji model holds enough ice for mixing 72 ounces of frozen drinks. CNS Photo courtesy of Margaritaville. Pop a cork, make a toast and take note. Whether you are a wine lover, or just a good friend of one, the Art of Wine offers an array of unusual wine products ranging from antique corkscrews to gift bags. The Art of Wine features handcrafted designs made from quality materials from around the world with collections ranging from classic to modern, thematic or seasonal, fanciful to practical. Here are just a few of the highlights: - What's your vine: These shirts offer catchy phrases for several wine varieties, including "Pinot Noir: Mysterious, Seductive and Difficult to Manage." Pick your grape and see if the saying holds true. Prices range from $26 to $36. - Wine trivia: This game is the perfect way to turn your passion for wine into laughter with your friends. Created by Tamara Leigh Murphy, the Winerd game includes: game board, nearly 300 fun and interesting Q&A cards relating to just about every aspect of wine, 12 bonus/challenge cards, four custom synthetic cork playing pieces and a blind test notepad. Just add wine and friends. Retail price is $36. - The Old World Collection: Handcrafted wine boxes, holding anywhere from one to six bottles, are made from rich and luxurious materials. Prices range from $15 to $28. - Antique corkscrews: They not only look good, they work. Dating back to Victorian Europe, these corkscrews will make an excellent addition to your collection and for around $18 are great conversation-starters. - Gift bag collections: Make an impression when you bring wine to a home. These gift bags range from flapper girls to reindeer and fabrics range from handmade cotton paper to bamboo. Prices vary, but average $8.


Seattle Metropolitan Magazine - N/A
11/1/2007

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Stylehive - Hot Picks
9/25/2007

The Stylehive is a global social shopping community, dedicated to discovering and sharing the most exciting products, the stores that sell them, and the people that find them


The Gazette - Shirts with sassy sayings for oenophiles
9/25/2007

“Lush and spicy.”“Tart and full-bodied.”“All-American, robust, ages well.” For a generation that came of age on wine, “What’s Your Vine” T-shirts update the “What’s Your Sign” come-on in a form that’s less cheesy but even more saucy. Each of the eight women’s shirts advertises the charms of a given wine — and perhaps the wearer — on the front, with the varietal written on back, including syrah, sauvignon blanc and zinfandel (in the order of the aforementioned phrases). Even the shirt colors can stay in character, as in apple green for sauvignon blanc and harvest yellow for pinot gris. The black three-quarter sleeve “Bubbly” one is lettered in swank rhinestones on the front, with “methode champenoise” printed in silver on the back. Pick your passion at whatsyourvine.com. Short-sleeve options cost $25.99; three-quarter sleeve ones $31.99. All are cut in a fitted yet forgiving cotton/poly blend for a woman’s body, not a junior’s.


www.giftsanddec.com - Something to Wine About
9/25/2007

Reminiscent of the Victorian era, this corkscrew is both functional and collectible. A likely conversation starter..


CalBusiness - Your Haas Network
9/1/2007

Nik Patel, BS 01 and Dhruv Agarwal, BS 03 Co-founders, True Fabrications Seattle, Wash. After leaving the Haas School, friends Nik Patel, BS 01, and Dhruv Agarwal, BS 03, parted ways and went to work in policy research and in sales. Three years ago, they reunited, with Ben Inadomi, BA (English) 03, to launch Seattle-based wine accessory wholesaler True Fabrications. “My father always pushed me to work for myself,” says Patel, who worked for a nonpartisan research organization before co-founding True Fabrications. “You might work yourself to death but at least you own something at the end of the day.” Agarwal and Inadomi felt the same way. Then at a trade show in India, Agarawal spotted uniquely-designed wine tote bags, providing the inspiration for True Fabrications. So the trio moved into a defunct saddle shop and worked 15-hour days building their startup. They began by selling a line of wine gift bags decorated with vintage posters and polka dots. They quickly added wine racks, bar accessories, and picnic baskets. The business was well-timed: Wine consumption has steadily increased since 1994, according to the industry association Wine Market Council. This boom helped boost True Fabrication’s revenues from $170,000 in 2004 to just shy of $2 million last year. Its products are now sold in more than 4,000 retailers nationwide, including Whole Foods and Andronico’s markets. “Demand was high from the beginning because, at the time, there really wasn’t an attractive way to gift wrap wine,” said Agarwal, who sold wine bags to specialty stores before co-founding his company. Now with 16 people on the payroll and projected 2007 revenues of $3.5 million, True Fabrications is gearing up to enter the mainstream market. This year it began selling t-shirts and a trivia game called “Winerd.” “We have 283 products and many of them could do very well in different types of stores, so we’re working on expanding our retail presence,” says Patel.


Milwaukee Journal Sentinal - Lift a glass to your favorite cause
12/2/2006

I'm crazy about these hip-looking single-bottle wine totes made mostly from eco-friendly products such as jute and recycled cotton and leather. It's a great way to dress up a bottle for the holidays. "We try to construct everything we make to be re-used," said Nick Patel, co-owner of the 2-year old company based in Seattle. Go to www.artofwine.comor www.truefabric.com


Delicious Living - 2006 Holiday Gift Guide
12/1/2006

A few years ago, while hastily tossing ingredients for a holiday meal into my shopping basket, I discovered a helpful secret. I didn't need to make several frantic trips ....


Seattle Homes & Lifestyles - Life: Grapevine: Offerings for oenophiles
11/1/2006

Give your sophisticated wine lover two bottles in this antique-style wine box by True Fabrications, orders online or at your local Whole Foods Seattle and Eastside locations.


WineBusiness.com - Wine totes for gift presentations
5/15/2006

True Fabrications wine totes are helping to perfect the art of wine presentation. Manufacturing a variety of wine totes for gifting and transportation, products include handmade paper boxes with pressed Himalayan wildflowers, trendy woven jute bags and designer satin bottle wraps. Having True Fabrications wine totes for every occasion at the point-of-sale, be it in a tasting room or drug store, helps customers to both protect their new bottle of wine and to enjoy its presentation. The bags are available in several wine shops and tasting rooms, including Gundlach Bundschu Winery. For more information, visit www.truefabric.com.


Gourmet Retailer - N/A
2/21/2006

Fun, functional, friendly — yes, I am describing wine totes. But these really are refreshingly, beautifully designed totes that are available at reasonable prices and just in time for the holiday season and winter entertaining. I love the chic Modern Art Collection, which the company notes is perfect for classy nights and trendy wines. Suggested retail is $5.95. Call 800-750-8783 or check them out at www.truefabric.com.


Kitsap Sun - This past year was full of wine innovations
1/11/2006

The gift of a bottle of wine can be enhanced by using a colorful and imaginative wine bags, or ‘totes’, instead of a brown paper bag. Find them in wine shops, tasting rooms of wineries, and the wine sections of supermarkets. True Fabrications of Seattle has some great looking ones available at the Winslow Wine Shop on Bainbridge Island. Visit www.truefabric.com, or call them at (800) 750-TRUE. They’ll even customize your bags - Nick Tomassi


WineForAll.com - Tish's WineFlash
1/1/2006

With environmental sensitivity in mind, here are two accessories worth checking out...the broad range of eco-friendly wine gift bags from www.truefabric.com. Many of the True Fabric selections use handmade paper, dried wildflowers and jute; I especially like their design-your-own option. 
 - WR Tish


Food & Wine - A wet kiss to wine kitsch
1/1/2006

My next wine accessory gift went to my sister, a high-end home furnishings designer from Texas. I decided to give her the flapper outfit bag from True Fabrications when we met for dinner while she was in town. According to a True Fabrications spokeswoman, this "outfit," which features red fringe, a purple boa and pearls, is one of the company's biggest hits. Because my sister is pretty particular about fabric and design, I figured she'd have something scathing to say. Instead, she screamed when she saw the bag—in delight rather than rage—and lunged across the table to grab it. "I love this!" she declared. Our waitress, alarmed by the sound (and maybe thinking she had a Heimlich maneuver to perform), hurried over to see what was wrong. Then she caught sight of the flapper outfit. "That's fabulous!" she said. "Where did you get it?"

 "You can't really like it!" I asked my sister, aghast. "Well, the stitching could be better. It's done a little cheaply inside," she said, a bit more critically, giving the fringe a pull. "But," she added, "I would still give these as gifts." What about the wine inside? Had she happened to notice I'd brought her a great bottle of Argentine wine—the 2004 Malbec from La Posta? "It's a wine made by the highly regarded Argentine winemaker Luis Reginato," I said. "That's nice," she replied distractedly, still fingering the bag. "Do you think I can order this directly from the company?" My sister the textile designer thought the red-fringed flapper bag from True Fabrications was a perfect party "outfit" for her wine ($7; www.truefabric.com).
 - Lettie Teague


The Province - The swirl: Beyond brown baggin' it
12/8/2005

When it comes to shopping for the holidays, we tend to stick to the bottle shops. We've yet to meet someone who didn't enjoy being given a bottle of wine, but for us the tricky part is in the presentation. Too often attempts to employ wrapping paper turn ugly and brown baggin' simply doesn't cut it, so we opt for a wine bag. They come in all styles and prices, from the dollar-store special to shimmery chiffon. Check local stationary shops or surf to www.truefabric.com, where you can even custom-design your own wine bag for that personal touch.
 - James Nevison


San Francisco Chronicle - If they won't like $100 beer, give a champagne wet suit
12/8/2005

The True Fabrications company says "every fine wine deserves a truly fine presentation." Fine wine or not, if you are a re-gifter, True Fabrications wine bags were made for you. Ranging in price from $5 to $20 and offered in several styles, these luxury wine bags are sure to be a gift that keeps on giving ... and keep being given. When you get that last-minute holiday party invitation, pop a bottle of wine into one of these bags and it becomes a festive gift. Buy them at truefabrications.com and choose from various styles, or design your own. To find a retailer near you, call (800) 750-8783. Just don't be surprised when that bag you bought shows up back under your tree next year.


WineSkinny.com - Marketplace - wine bags
11/21/2005

Easily the most attractive and fun wine gift bags we’ve seen – True Fabrications offers such a wide range of affordable styles, you’ll find yourself ordering extras to keep on hand for last minute gift giving. We particularly like the Tapestry Collection (right) for the holidays!


Arkansas Democrat Gazette - Tools & Toys: True Fabric wine totes: What's it do?
11/12/2005

Turns any bottle of wine into a perfectly presentable gift by dressing up the bottle. What's to love? No more need to use a plastic grocery store bag to bring wine to a dinner party. Selection includes woven jute bags, hand-beaded satin bags, taffeta and velvet bags, and paper boxes with pressed Himalayan wildflowers. Natural materials, such as recycled cotton and canvas, handmade paper, and bamboo, are used. One-bottle, two-bottle, and six-bottle totes available. Prices: From $1.50 to $16 at Cheers Liquor & Wine Shop, County Line Liquors, Sunset Liquor and Y Liquor in Springdale; Wiederkeher Wine Cellars in Altus; Miramar Wine in Pine Bluff; and Red Gate Liquor Store in Little Rock; visit www.truefabric.com or call (800) 750-8783. 
 - Karen Martin


Star Tribune - More than a bag
11/10/2005

Yes entertaining season has arrived. Santa is starting to make mall appearances (seriously), and holiday gatherings will soon start in earnest. Whether you are looking for a splashing container in which to keep bottles or a neat way to present a bottle of wine to your host, here are some of the out-of-the-box ideas. If you are looking for a selection of wine totes, start with Seattle-based True Fabrications. In addition to an expansive website (www.truefabric.com), their products also are available at retailers such as Byerly's, Haskell's, MGM Liquor Warehouse, Surdyk's France 44 and many more (from $5).
 - Lee Dean


Kansas City Star - Gifts
10/30/2005

Giving wine as a gift has become the norm, but how often have you handed over that pricey bottle of Syrah in a brown paper bag? Try a funky wine-bottle tote instead. True Fabrications of Seattle offers two dozen of its 150 styles through its mini online catalog, including a sheer taffeta tote, a beach stripe design and a red flapper dress with pearls. Pictured at left: The Gallery Piece in orange and blue, $5 each. At the high end, a rattan picnic box that holds two bottles costs $20. To order by mail, call (800) 750-8783; www.truefabric.com Local retailers include Gomer's, Berbiglia and Wines by Jennifer. 
 - Gail Borelli


Intermezzo Magazine - Wrap it in style!
10/1/2005

Your best Bordeaux and precious Pinots deserve the prettiest packages, especially when you're giving them to your favorite people as hostess or holiday gifts. The vast collection of durable, reusable wine bags and boxes from True Fabrications will more than meet your wine-giving needs. From handmade papers to embroidered satin, earthy jute to flashy taffeta, hand embossed boxes to clear-front totes - it seems there's a bag for every grape on the globe. Visit www.truefabric.com or call 800-750-TRUE to find retail locations.
 - Jessica Mueller


Wine on the Web - Wine gift bags
8/31/2005

True Fabrications allows wine connoisseurs to stand out from a crowd of brown paper bags, with a socially conscious, reusable alternative. A quality wine deserves nothing less than a unique presentation. The days of brown paper bags are over! A variety of wine totes for gifting and transportation are available. Products include handmade paper boxes with pressed Himalayan wildflowers, trendy woven jute bags, and designer satin bottle wraps. Product designs are contributed from independent artisans and local community groups.
 - Darryl Beeson


Denver Post - Dress your wine
8/31/2005

True Fabrications' stylish wine bags offer a snazzy way to tote a gift. Just one problem: You may not want to give away the bags, particularly the more expensive ones. Styles range from a standard printed bag to jute-and-wood creations, priced from $1.50 to $8.50. The chef coat (spoon not included) is $6.49. The company specializes in eco-friendly materials, including recycled canvas and dried wildflowers. Sold locally at The Denver Wine Connection, Little Raven Vineyards and Wines Off Wynkoop. More info at truefabric.com.


Atlanta Journal-Constitution - New and now - a stylish way to tote your spirits
8/25/2005

True Fabrications' stylish wine bags offer a snazzy way to tote a gift. There's just one problem: You may not want to give away the bags, particularly the more expensive ones. Styles range from a standard printed bag to jute-and-wood creations, priced from $1.50 to $8.50. The company specializes in eco-friendly materials, including recycled canvas and dried wildflowers. Available at a variety of metro beverage stores, including Green's, Sherlock's, Bullock's Wine & Spirits and Perimeter Bottle Shop.
 - Elisabeth Lee


Reno Gazette - Things we like: True Fabrications wine bags
8/23/2005

True Fabrications, a new-ish player in the wine scene, offers hundreds of wine bags that are a step up (and sometimes several steps up) from the usual colored paper pouches with a drawstrings. There are bags made from silk, velvet, taffeta, recycled, hand embossed cotton, rattan and more. Designs range from images supplied by local painters to colorful, retina-singeing Op Art. According to the company, eco-friendly materials are often used, including jute, a high yield fiber that can be woven into burlap. Look for True Fabrications bags at Whispering Vine Wine Co., Ben’s Fine Wine & Spirits, Longs Drugs, PJ’s Liquor in Sparks, or visit www.truefabric.com. Prices range from about $2 to $20.
 - Jonathan L. Wright


Philadelphia Inquirer - Jute alors!
8/18/2005

Still brown-bagging it when you BYO? Time to trade up, cheri. These sturdy reusable wine totes from True Fabrications are made from natural materials such as jute and bamboo and come in stylish patterns and colors. They fold flat and make great housewarming gifts (just remember to include a bottle of wine).Wine totes, $4.99, available at most Shop-Rite stores in New Jersey; the Trading Post of Bucks County in New Hope; or online at www.truefabric.com. 
 - Jill Kirschenbaum


WCBS New York - Anthony Dias Blue Lifestyle Minute
8/4/2005

A bottle of wine is a great gift, but it can be problematic to wrap. I’ve tried putting wrapping paper around the bottle and twisting it closed at the top, but by the time I’m finished the gift usually looks like something ready for the waste paper basket. I finally found a solution – the wine gift bags from a Seattle-based company called True Fabrications. These guys offer dozens of classy, bottle-sized gift bags made from paper, satin, canvas, jute, leather and plastic. You can even use their online “bag configurator” to design your own bag by uploading an image, such as your company logo. Look for these bags at wine shops, including Columbus Circle Liquor and Gotham Wines here in New York. To request a catalog of True Fabrications gift bags, call 800-750-8783, or log on to truefabric.com.


KFWB Los Angeles - Anthony Dias Blue Lifestyle Minute
8/2/2005

A bottle of wine is a great gift, but it can be problematic to wrap. 
I’ve tried putting wrapping paper around the bottle and twisting it closed at the top, but by the time I’m finished the gift usually looks like something ready for the waste paper basket. I finally found a solution – the wine gift bags from a Seattle-based company called True Fabrications. These guys offer dozens of bottle-sized gift bags made from paper, satin, canvas, jute, leather and plastic. The designs range from whimsical to exotic to downright classy. You can even use their online “bag configurator” to design your own bags by uploading an image, such as your company logo. You can buy these at many wineshops, including Silverlake Wine, Fireside Cellars, and Vendome here in Los Angeles. To request a catalog of True Fabrications gift bags, call 800-750-8783, or log on to truefabric.com.


Patterson's Beverage Journal - The days of brown bags are over
8/1/2005

True Fabrications allows wine connoisseurs to stand out from a crowd of brown paper bags, with a socially conscious, reusable alternative. "A quality wine deserves nothing less than a unique presentation, the days of brown bags are over". A variety of wine totes for gifting and transportation including handmade paper boxes with pressed Himalayan wildflowers, trendy woven jute bags, and designer satin bottle wraps are designs contributed from independent artisans and local community groups. Priced from $1.50 for the fun partygoer to $8.50 for the elegant wine collector.


The Star Ledger - Baggin' it
7/27/2005

Gift bags for wine have, until recently, been these flimsy Mylar things that develop holes long before you get to the present them to your friends. Now, True Fabrications out of Seattle has come up with a brilliant line of gift bags for wine - even for multiple bottles. Handsome - and fun - they are made with images of vintage posters, elegant fabrics, sheers and taffeta with silver and gold embossed stars, to name just a few. Check them out, from $1.49 to $6.99 at Shopper's Vineyard, select Buy Rite liquors. Shop Rite supermarkets and Home Liquors. For more information, go to www.truefabric.com. - Robert Rastelli


Wine.About.com - Classy wine totes - perfecting wine presentation
7/23/2005

Take wine gift giving to a whole new level! Elegant wine totes from True Fabrications are made from a variety of colorful and sophisticated materials including jute, satin, cotton paper and more. Offering an affordableopportunity for you to dress up your favorite wine for any gift-giving occasion.
 - Stacey Slinkard


The Seattle Times - Seattle company designs clever wine bottle totes
7/9/2005

By Nicole Tsong Seattle Times staff reporter Giving wine as a gift has become the norm, but how often have you had to hand that pricey bottle of syrah over in a brown paper bag or stuffed into an ill-fitting pink party bag? A Seattle-based company, True Fabrications, has more than 150 solutions to that problem. True Fabrications designs cheap, funky wine-bottle totes ranging from $1.99 for a themed paper bag to $16.83 for a wooden box with a leather finish that holds two bottles. You can doll up a bottle of wine with a sheer taffeta tote for $1.99, pick out an elegant textured bamboo design or dress up a bottle in a red flapper dress with pearls or a pale blue tuxedo. Or try bright red, yellow or green beaded nets to show off your wine selection. True Fabrications' totes are sold at such local stores as Seattle Cellars, Longs Drugs and Haggen Food and Pharmacy, said spokesman Brandon Baker. The company touts the eco-friendly elements of the materials used in the totes, such as jute, an environmentally friendly crop, and recycled cotton and canvas. And True Fabrications intends to roll out new designs every year to keep the totes fresh. The 2-year-old company is in 49 states and just started selling in Canada, with plans to expand to Europe, Baker said. "We're looking at quality-minded wine connoisseurs who know how to present (wine) correctly to someone as a gift," he said. Order the totes online at www.truefabric.com.


The Houston Chronicle - Wine gift bags
3/16/2005

We haven’t seen a wine tote from True Fabrications that we didn’t like. Many of the more than 800 designs have a South Pacific look and are handcrafted from eco-friendly fibers such as jute – a crop used to make burlap – and feature flourishes such as Himalayan wildflowers, cowrie shells, handmade papers, beads and cane handles. True Fabrications wine bags are at about $5 per bag at some wine stores and specialty stores. For more information, call (800) 750-TRUE or see http://www.truefabric.com.


The Detroit News - Bags will carry you to the South Pacific
2/25/2005

We haven’t seen a wine tote from True Fabrications that we didn’t like. Many of the more than 800 designs have a South Pacific look and are handcrafted from eco-friendly fibers such as jute – a crop used to make burlap – and feature flourishes such as Himalayan wildflowers, cowrie shells, handmade papers, beads and cane handles. True Fabrications wine bags are at about $5 per bag at some wine stores and specialty stores. For more information, call (800) 750-TRUE or see http://www.truefabric.com.


The Plain Dealer - More than 800 wine totes we like
2/23/2005

We haven’t seen a wine tote from True Fabrications that we didn’t like. Many of the more than 800 designs have a South Pacific look and are handcrafted from eco-friendly fibers such as jute – a crop used to make burlap – and feature flourishes such as Himalayan wildflowers, cowrie shells, handmade papers, beads and cane handles. True Fabrications wine bags are at about $5 per bag at some wine stores and specialty stores. For more information, call (800) 750-TRUE or see http://www.truefabric.com.


The Washington Post - Wine gift bags
2/16/2005

We haven’t seen a wine tote from True Fabrications that we didn’t like. Many of the more than 800 designs have a South Pacific look and are handcrafted from eco-friendly fibers such as jute – a crop used to make burlap – and feature flourishes such as Himalayan wildflowers, cowrie shells, handmade papers, beads and cane handles. True Fabrications wine bags are at about $5 per bag at some wine stores and specialty stores. For more information, call (800) 750-TRUE or see http://www.truefabric.com.
 - Renee Schettler


SheKnows.com - What's your vine?
1/1/2005

Want to add a cute T-shirt to your wardrobe? If you love wine, you will love these adorable T-shirts from True Fabrications. On the back of the shirt reads a type of wine, while on the front is a catchy phrase. Pick up a T-shirt for yourself, or buy one for the wine lover in your life. You can choose from four different T-shirts that read... Syrah: Lush and Spicy Pinot Noir: Mysterious, Seductive and Difficult to Manage Pinot Gris: Complicated but Surprisingly Refreshing Chardonnay: Rich and Deep, with Exceptional Character These T-shirts are just one of many wine-related products and gifts that are available from True Fabrications. Here are some other great gift ideas. Wine Trivia: Spend your Valentine’s Day testing each others knowledge of wine with the Winerd board game (21 and over.) What should you do when a cork is presented to you in a restaurant? Can you identify your wine by its color, smell and taste? Is it fruity, spicy, floral, earthy, woody, microbiological? Wine Bags: The bags from True Fabrications can be filled with your Valentine’s favorite wines from around the world, champagne, olive oil or any other bottled beverage or food depending on the likings of the recipient. Styles range from textured fabrics, handmade cotton paper, all-natural fibers such as bamboo, and authentic vintage posters. You can purchase True Fabrications wine products and gifts in more than 3,000 retail stores nationwide and include a wide variety of wine totes for gifting and transportation. For more information, please visit artofwine.com.


Fancy Food & Culinary Products - Gourmet gifts from the heart
1/1/2005

Make a wine lover's Valentine's Day with the saucy message describing the wearer and her favorite wine on these fitted T-Shirts that also feature stylish bands on the sleeves and collar. Shown is "Mysterious, Seductive and Difficult to Manage" on the front with "Pinot Noir" on the back. Other varietal messages are available on the half cotton/half polyester-blend preschrunk shirts. Suggested retail: $25.99, From True Fabrications. 800/750-TRUE or www.truefabric.com


The New York Times - Shopping list home wine cellar
3/12/2004

SPIN THE BOTTLE -- The Winerd board game requires three bottles of wine for taste tests and challenging wine questions. $36. (866) 467-9463 www.winerdgame.com


The Dallas Morning News - Book on preparing cocktails sips volumes
1/7/2004

Drinkology: The Art and Science of the Cocktail (Stewart, Tabori & Chang, $ 22.50) is a rarity: Author James Waller was never a bartender, never worked in the spirits industry and prefers straightforward, classic cocktails. Bound in a water-resistant red covering, the attractive little book is a handy reference volume for the home bar with recipes, illustrations of various cocktail glasses, basic bar setups and tips for improving your bartending skills and expanding your party-planning techniques. Take the slurp out The Wine Prism looks for all the world like a straw with a hole in it. Which, in fact, it is, to a point. But this "take-anywhere personal decanting device" aerates wine between the glass and your palate, according to its makers, and increases oxygenation by 70 percent. If you're tasting wine, this means you don't have to make those swishing, snorkeling sounds to oxygenate the wine the old-fashioned way. It's $ 24.95 at www.wineprism.com. Fun with wine Winerd is a board game that not only tests your knowledge about wine facts, it also requires you to taste, then try to identify what a wine is and where it came from. Imagine: You have to uncork a bottle or three every time you play. Wine geeks will have the most fun with this. But wannabes will enjoy sipping their way through clever lessons. It's available locally at places such as Best Cellars and State Street Spirits. Check it out online at www.winerdgame .com, where it costs about $35. Prices vary locally. Events Italian experience: Cafe on the Green pairs appetizers prepared by Four Seasons Resort and Club executive chef Christof Syre with Italian wines, Friday, 7 p.m.; $ 35. 4150 N. MacArthur Blvd., Irving. 972-717-2420. From Zaguan: Best Cellars hosts chef Carlos Branger of Zaguan Bakery, Saturday, 2 to 4 p.m.; free. 3205 Knox St. 214-252-9463.


SFGate.com - Plenty of gift ideas to keep you in the wine game
12/11/2003

Here are our favorites: The Winerd ($35; winerdgame.com) wine-tasting board game, by Winerd Entertainment, was created by a former chef to combat the intimidation factor that many associate with wine. Players begin by pouring and tasting three red or white wines of their choosing. A blind taste note sheet is provided so players can jot down notes on color, smell and taste. And, in case you don't feel confident with your wine vocabulary, descriptors are provided on the playing board. Choose a cork playing piece then move it around the board to answer wine trivia questions. When a player lands on a "Blind Taste" space, a small amount of one of the wines is poured and the taster must guess the name of the wine, the year on the bottle and the region where it is from.


The Houston Chronicle - Food: Two steps forward, two sips back
1/1/2003

Winerd, a board game that crosses Trivial Pursuit with wine tasting, made a pleasant splash for Good Eating staffers who played it. The questions were alternately easy and tricky, making the game suitable for all levels of wine whizzes. It's easy to learn, though the tasting segment of the game (players supply three white or red wines) confused us. But it's an amusing approach to a popular topic. Each game includes 300 quiz cards (1 question per card). It's $ 35 online at winerdgame.com.


Amarillo Globe News - Competition Uncorked
12/19/2002

Winerd, a board game that crosses Trivial Pursuit with wine tasting, made a pleasant splash for Good Eating staffers who played it. The questions were alternately easy and tricky, making the game suitable for all levels of wine whizzes. It's easy to learn, though the tasting segment of the game (players supply three white or red wines) confused us. But it's an amusing approach to a popular topic. Each game includes 300 quiz cards (One question per card). It's $35 online at winerdgame.com.


Daily Herald - Good eating: Food product reviews
12/11/2002

Winerd, a board game that crosses Trivial Pursuit with wine tasting, made a pleasant splash for Good Eating staffers who played it. The questions were alternately easy and tricky, making the game suitable for all levels of wine whizzes. It's easy to learn, though the tasting segment of the game (players supply three white or red wines) confused us. But it's an amusing approach to a popular topic. Each game includes 300 quiz cards (1 question per card). It's $35 at Trotter's To Go, Bin 36 in Chicago and Lincolnshire, Schaefer's in Skokie, Persimmon Tree in Geneva or online at winerdgame.com. Tribune photos by James F. Quinn. - Renee Enna


Daily Herald - One-size fits all: Gift baskets perfect for the person who has everything
12/11/2002

Wine lovers basket: Wine, of course. If your giftee is a cabernet sauvignon fan, pack two bottles of cab. Or go for a red and white from the same region or vineyard. (Prices vary.) Winerd, a board game that teaches about wine in a fun, unintimidating way. ($34.95 at select liquor stores and gourmet shops or at www.winerdgame.com) Wine charms, so drinkers don't lose track of their glasses as the evening progresses. (Prices vary at wine shops and home accessory stores) Wine stoppers are available in a variety of shapes and sizes. (Prices vary at wine shops and home accessory stores) Screwpull, cuts through the foil neck of the bottle. ($7.49 at Binny's Beverage Depot) Wine Out gets out those little drips on fine linens and clothing ($2.99 at Bed Bath and Beyond) Made in Illinois.


Newsday - Wine and Games
12/4/2002

Don't know a thing about wine? After playing Winerd, you will at least be able to tell what a wine nerd is. This new board game is designed to make wine more fun and accessible. The game includes almost 300 question-and-answer cards relating to just about every aspect of wine, along with a "blind taste test" notepad. Our testers enjoyed playing the game, though we recommend designating a driver. A perfect gift for the novice to the connoisseur. The game costs $34.95. Available online at www.winerdgame.com; at Corey Creek Vineyards in Southold and Duckwalk Vineyards in Water Mill. Check the Web site for more locations or call 866-467-WINE.


Milwaukee Journal Sentinel - The grapes of wrap; gifts that appeal to the taste of your wine connoisseur
12/1/2002

… Here are my top picks for the wine connoisseur in your life: --Winerd: Pronounced "wine nerd," it's a wine tasting party game for two to four players. Participants begin by tasting either three red or three white wines. Each player then moves around the board by correctly answering questions about wine. It's an excellent set of questions, designed to edify even fairly knowledgeable geeks. Blind taste tests along the way challenge the player's ability to remember and identify the starting wines. For more information, visit www.winerdgame.com. Locally, the game was spotted at George Watts & Son, 761 N. Jefferson St. It retails for about $38. - Anne Schamberg


Alameda Times-Star - Wine nerds only
11/27/2002

Wine drinkers with a sense of humor may enjoy the new Winerd game, a board game that requires four players and as many bottles of wine, and promises to bring wine novices up to speed in the wine arena. The game was created by Tammy and Rich Murphy, wine connoisseurs who obviously had fun setting up the game board with bogus labels for wineries such as Crumbly Cork, Fertile Myrtle and Murky Rouge. Game cards ask definitions of such terms as vertical tasting and schloss, and ask questions about where specific grapes are grown, what bugs like wine vines, and how grappa is made. To check out the game, go to www.winerdgame.com It costs $34.95 and is available at some Napa Valley wineries or direct from the company.


The Charlotte Observer - Food section: Wine notes, nothing trivial about it
10/16/2002

Winerd, "the wine-tasting game that crushes grape fears," aims to make wine more fun. Created by a wine teacher, the board game features wine Q&A cards and a blind tasting notepad that guides players through wine evaluation. The game is $34.95 at www.winerdgame.com, or call toll-free (866) 467-9463.


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