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7/9/2005

The Seattle Times

Seattle company designs clever wine bottle totes

By Nicole Tsong Seattle Times staff reporter Giving wine as a gift has become the norm, but how often have you had to hand that pricey bottle of syrah over in a brown paper bag or stuffed into an ill-fitting pink party bag? A Seattle-based company, True Fabrications, has more than 150 solutions to that problem. True Fabrications designs cheap, funky wine-bottle totes ranging from $1.99 for a themed paper bag to $16.83 for a wooden box with a leather finish that holds two bottles. You can doll up a bottle of wine with a sheer taffeta tote for $1.99, pick out an elegant textured bamboo design or dress up a bottle in a red flapper dress with pearls or a pale blue tuxedo. Or try bright red, yellow or green beaded nets to show off your wine selection. True Fabrications' totes are sold at such local stores as Seattle Cellars, Longs Drugs and Haggen Food and Pharmacy, said spokesman Brandon Baker. The company touts the eco-friendly elements of the materials used in the totes, such as jute, an environmentally friendly crop, and recycled cotton and canvas. And True Fabrications intends to roll out new designs every year to keep the totes fresh. The 2-year-old company is in 49 states and just started selling in Canada, with plans to expand to Europe, Baker said. "We're looking at quality-minded wine connoisseurs who know how to present (wine) correctly to someone as a gift," he said. Order the totes online at www.truefabric.com.